Advertising is not just about getting your ad in front of as many people as possible. Successful advertising is about getting your business and your message in front of people who are ready to buy your products or services. The problem with most forms of advertising is that a large proportion of the people who see your ad will never be interested in what you have to offer. You’re literally wasting a big chunk of your advertising budget. Therefore make sense to go where your potential customers are well right now.
The second most visited place on earth is Facebook. Facebook has nearly 1 billion registered users worldwide in fact one out of every nine people on earth now has a Facebook account and for 50% of them log on every single day.
Instagram is an engaging and fun way to visually share your favorite moments with your community. Primarily a mobile social network, you can easily take a picture or video with your smartphone, choose a filter and edit your post, and then share it with your followers. Instagram was founded in October 2010, acquired by Facebook in 2012, and has since grown into a huge social network.
Launched in 2003, LinkedIn is the world’s largest professional network. LinkedIn houses your professional presence online and also allows you to stay in touch with colleagues and friends, find experts and new ideas, and explore opportunities within a broad network of professionals. Students and recent college graduates make up LinkedIn’s fastest growing demographic. Your LinkedIn profile serves as a standing resume that showcases your expertise, experience, and education.
Twitter is an open social network that people use to converse with each other in short messages known as tweets.
Whether it’s sharing breaking news, posting updates about their company or following their favorite celebrities, people are using Twitter to connect with others and to discover new things every day.